February 2012
16 posts
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Invite to our MA Interim Show 2012
Come to our Private View on 12th March from 4pm or drop in to enjoy the entire exhibition any day of that week, 10-5pm!
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3. Tango: focus group report →
Andrew captains the ADM team [Puja, Ed, Scarlett Chen, Alice Chiu, Linda Li, Mee, Mika Huang and Leon Li] working on a TVC for Tango - a tough act to follow given the controversial but attention-grabbing success in the early 1990s of Tango Orangeman!
andrewbevan:
For our animatic project, our group was given the Tango brand. Above is the first draft of our concept. We did a short focus group...
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2. RedBull: Focus Group Report
Stellar work from team Redbull comprising of: Marieta, Freddy, Kathy Chen, Bernice Fan, Payne Huang, Ji Qi, Felix Jiang Hao and Elena Li Cai.
freddycounsell:
For our Red Bull TVC we decided to go with an idea which we felt would continue the traditional animated TVC’s which the brand already use. Our advert focus around our lead character of ‘SuperSlob’ and overweight, unfit superhero who...
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Psychology of online influence and consumers. →
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We now have over 100 unique (and legit) tumblr...
YAY!
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ADM Alumni now works for OMD UK: Cristina Dan :)
Course: MA Advertising Design Management
Year of graduation: 2011
Current Position: Junior Planner, OMD UK
Winchester School of Art was the place where I have learned so many things and met so many inspirational people…the place where I admired the knowledge, confidence and curiosity that surrounded me. My experience studying at this university prepared me for entering the work force and...
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25 Worst V-Day Ads
Lol - see the rest here.
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5 reasons why your next corporate website should... →
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Culturematic Revolution - Taking The Experience...
A fascinating article in the Harvard Business Review by Grant McCracken about AmEx’s latest product/service: Nextpedition.
Taking Pine and Gilmore’s experience economy even further, he argues that a new kind of managerial capitalism - a new corporation - is emerging: one that produces “randomness, variety and delight”. What does this company look like?
...
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2012 Superbowl Commercials
freddycounsell:
The superbowl is the jewel in the crown of US sport. The 2005 Superbowl boasted a global audience of over 98 million people, which also results in extraordinary prices for advertising slots, the average being around $3.5 million for a 30 secound slot.
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January 2012
16 posts
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James Armstrong: People don't always mean what...
This afternoon we had James Armstrong, Market Intelligence Manager for Philips Consumer Lifestyle, sharing with our students practical tips on how to do market research - it was a really helpful insight into the fuzzy craft of figuring out what people want, which is very different, as James warns, from what they say. When asked why did you buy an iPhone, for instance, most respondents will list...
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Guest Speaker: James Armstrong
“practical market research tools to discover what customers really want”
On the very first day of semester two, I am pleased to announce we have a guest speaker, James Armstrong. He is the Professional Market Intelligence Manager at Philips, and former Associate Director of Client research at top global marketing research firm, Taylor Nelson Sofres, is going to tell us about market...
Charlie Brooker: Nightclubs are hell →
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Andrew Bevan: Codes of Gender - The Identity and...
[A response to this video]
andrewbevan:
Codes of Gender - The Identity and Performance in Pop Culture
When hearing Professor Sut Jhally’s views on gender roles in pop culture, it was hard to disagree. It made me realise that whilst females may regard this as sexist, pop culture may influence them subconciously. For example, Prof. Jhally states that females in advertising are often shown...
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How to use 'Mad Men' to think about advertising →
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What Wikipedia is gonna look like for the next 24h
Global internet communications under threat [this affects online start-ups, advertisers and consumers too] by SOPA and PIPA. Support Wikipedia’s blackout. Read more about these censorship bills here and here.
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Launch of Winchester Centre for Global Futures in...
Turner at 20: Dinos and Jake Chapman [Image Source:Tate Magazine]
Winchester School of Art’s brand spanking new research centre led by internationally renowned academics and practitioners in the art, design and media world is launching 1 Feb with an evening of talks, including one by Turner Prize nominee, Jake Chapman - 5pm, Winchester Gallery, all students are welcome!
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IPA Advertising School 2012 – work placement...
Hey you’all, there’s a promising sounding presentation going on by the IPA, happening at Uni of Southampton highfield campus. Check it out:
WORK IN AN ADVERTISING AGENCY OVER THE SUMMER. What?! You’ve never thought about working in advertising? Even better! The IPA (Institute of Practitioners in Advertising) Ad School offers students a chance to apply for an 8 week expenses paid...
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Freddy Counsell: Erving Goffman & Gender Roles →
freddycounsell:
In during my third year at my previous university I came across Erving Goffman and his book ‘Gender Advertisements’ whilst writing my dissertation on ‘Gender Roles and Advertising’.
Using the system he outlined in his book, I devoted a chapter to analysing adverts and finding examples of…
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Andrew Bevan: I'm now a part of the Advertising... →
andrewbevan:
I’m a contributor to the @Advertisingweek twitter, Facebook and Pinterest - representing The UK and Students! If you follow them on twitter, you’ll know my posts by the signature ^ab. My “Family Bio” is here.
I’ll also be doing a monthly post on their blog about my studies, job…
Account Planning Fellowship Application Responses... →
Edward-Byrne: Application Ideas from Primary... →
edward-byrne:
It was brilliant to hear a whole lot of ideas! (The spelling is how I received them, can not blame me.) Thank you to all the children at Harting Primary School for the following ideas. Ideas from Harting Primary C of E School. Scarlett - Read Lego instructions Harting - Read road signs,…
Neon light – Postmodernism: Style and Subversion... →
Advertising and Design students: don’t miss this! Ending soon… hope you had a good Christmas break, Giulia
Watch
Must see in London soon to end: V&A Postmodernism exhibition; Grayson Perry BritishMuseum: enlightening! Don’t miss them! Giulia
December 2011
17 posts
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ADM + DM Christmas Parteee 2011
Kiki was doing a stellar job of mc-ing. YY got her karaoke machine out……
Already using xmas lights as fashion accessory…
Secret Santa…
Party games!
Lights off!
In another room, ADM students playing a game called ‘Killer’. Apparently called Police and Thieves or some such in other countries.
Yikai may have drank too much Martini.
...
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Guardian Christmas Ads from the last century
Mince pies, happy plum puddings and giving cigarettes as presents - the Guardian newspaper today is showing their ads from as early as 1920. Old ads features lots of long copy and illustration - before photography came into common use - in fact, judging by the extravagance and variety of weights and serifs in these ads, copy was the visual artwork. Check them out here.
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British Big Brands - A Management Issue
Spotted this in a supplement from The Times newspaper. Lloyds Bank sponsors this section about “Mapping British Business” and yesterday featured a special edition about British brands. I thought it threw up some interesting questions about branding and this elusive thing called “Britishness” - what does it mean to be a British brand? Heck, what is a brand? Discussing...
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WatchFollowing up on our reading groups this morning on Dan Ariely’s article “The End of Rational Economics” in Harvard Business Review:
Behavorial Economics and Irrationality: Vice-Chairman of Ogilvy Group, Rory Sutherland, talks about “why intangible value is often the best kind”. Very eccentrically funny and very clever man! His analysis of the Shreddies campaign in...
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Guest Speakers: Rob Peart & Alex Moshakis
This afternoon, Rob Peart - Art Director at New Studio London and Alex Moshakis - Editor of It’s Nice That came to WSA to share their thoughts on the creative industry with our MA students. WHEE!
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TVC Creative Concepts - First storyboard drafts
Today we saw the first drafts of the TVC creative concepts and the groups did a brilliant job! Here are the highlights:
TANGO
McDonalds
Red Bull
Drench
Concepts will be tweaked and worked on through to next semester, so stay tuned for further developments!
More tumblr followers - yay!
More WSA students have started to follow our blog. Welcome!
Some of them make really lovely work. Follow them here:
http://blaizeneaves.tumblr.com/ http://gabrielamazowiecka.tumblr.com/ http://zahra-warsame.tumblr.com/ http://pinkcan.tumblr.com/ http://katviraya.tumblr.com/ http://love-rouge.tumblr.com/
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TEASER ALERT: WSA's very own Student Agency!
VERY EXCITING!
“The idea behind the Agency is to link talented students and graduates from the School with companies who want to take advantage of their specialist skills at lower rates than the industry norm. Students and graduates will utilise dedicated office space, facilities and equipment at the School and will have the benefit of an Agency Manager and a Studio Manager. The Agency...
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Links to Paul Caplan's talk at WSA!
For those who missed Caplan’s wonderful session - please click on the image to take you to his blog post about the talk and links to his slide and listen to the full audio! [Thanks Paul!]
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November 2011
42 posts
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