February 2012
19 posts
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“Ours is the only shoe brand that has been officially banned from schools in this...”
– Simon Wilkinson, Consumer Marketing Manager, Dr. Martens
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Are you (digitally) hot?
Two words: digital heat.
What is it? A person’s digital heat refers to the amount of behavioural data that he/she is ‘emitting’ online. Not dead, static data like ad exposure or previous email history or income - no no, been there, done that. In the digital world, behavioural data is real-time, dynamic, geographically specific and constantly evolving. In other words, think of...
“‘Sticky content’ does not begin with creative. We need to move from...”
– Mark Zaplan, MD, Experian Marketing Services UK & International
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Invite to our MA Interim Show 2012
Come to our Private View on 12th March from 4pm or drop in to enjoy the entire exhibition any day of that week, 10-5pm!
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3. Tango: focus group report →
Andrew captains the ADM team [Puja, Ed, Scarlett Chen, Alice Chiu, Linda Li, Mee, Mika Huang and Leon Li] working on a TVC for Tango - a tough act to follow given the controversial but attention-grabbing success in the early 1990s of Tango Orangeman!
andrewbevan:
For our animatic project, our group was given the Tango brand. Above is the first draft of our concept. We did a short focus group...
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2. RedBull: Focus Group Report
Stellar work from team Redbull comprising of: Marieta, Freddy, Kathy Chen, Bernice Fan, Payne Huang, Ji Qi, Felix Jiang Hao and Elena Li Cai.
freddycounsell:
For our Red Bull TVC we decided to go with an idea which we felt would continue the traditional animated TVC’s which the brand already use. Our advert focus around our lead character of ‘SuperSlob’ and overweight, unfit superhero who...
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Psychology of online influence and consumers. →
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We now have over 100 unique (and legit) tumblr...
YAY!
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ADM Alumni now works for OMD UK: Cristina Dan :)
Course: MA Advertising Design Management
Year of graduation: 2011
Current Position: Junior Planner, OMD UK
Winchester School of Art was the place where I have learned so many things and met so many inspirational people…the place where I admired the knowledge, confidence and curiosity that surrounded me. My experience studying at this university prepared me for entering the work force and...
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25 Worst V-Day Ads
Lol - see the rest here.
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5 reasons why your next corporate website should... →
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Culturematic Revolution - Taking The Experience...
A fascinating article in the Harvard Business Review by Grant McCracken about AmEx’s latest product/service: Nextpedition.
Taking Pine and Gilmore’s experience economy even further, he argues that a new kind of managerial capitalism - a new corporation - is emerging: one that produces “randomness, variety and delight”. What does this company look like?
...
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2012 Superbowl Commercials
freddycounsell:
The superbowl is the jewel in the crown of US sport. The 2005 Superbowl boasted a global audience of over 98 million people, which also results in extraordinary prices for advertising slots, the average being around $3.5 million for a 30 secound slot.
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