Following up on our reading groups this morning on Dan Ariely’s article “The End of Rational Economics” in Harvard Business Review:

Behavorial Economics and Irrationality: Vice-Chairman of Ogilvy Group, Rory Sutherland, talks about “why intangible value is often the best kind”. Very eccentrically funny and very clever man! His analysis of the Shreddies campaign in Canada for demonstrating how branding is based on intangible value - “value is entirely subjective” - rather than rational calculations - made me laugh out loud! (watch from 18:00)  His thoughts have recently been made into a book, The Wiki Man, published by It’s Nice That. Check it out. :)

@rorysutherland
@ogilvylondon
@THE_OGILVY_LABS