2. RedBull: Focus Group Report

Stellar work from team Redbull comprising of: Marieta, Freddy, Kathy Chen, Bernice Fan, Payne Huang, Ji Qi, Felix Jiang Hao and Elena Li Cai. 

freddycounsell:

For our Red Bull TVC we decided to go with an idea which we felt would continue the traditional animated TVC’s which the brand already use. Our advert focus around our lead character of ‘SuperSlob’ and overweight, unfit superhero who uses Red Bull to give him the energy he needs to conduct his superhero tasks.

After screening two versions of the TVC, here are our findings from the arranged focus groups.