3. Tango: focus group report

Andrew captains the ADM team [Puja, Ed, Scarlett Chen, Alice Chiu, Linda Li, Mee, Mika Huang and Leon Li] working on a TVC for Tango - a tough act to follow given the controversial but attention-grabbing success in the early 1990s of Tango Orangeman!

andrewbevan:

For our animatic project, our group was given the Tango brand. Above is the first draft of our concept. We did a short focus group to test the animatic and to see if the idea was clear. The findings from the focus group showed us that the concept of “Karma” was not clear for all, and this…