VISUALIZER
An advertising blog /
Winchester Sch of Art @ University of Southampton
Come and support your ADM peeps: Sweta Narain and Freddy Counsell, who will be presenting their papers at WSA Postgraduate Conference 2012, 17 & 19 April, Lecture Theatre A! WHOOOP!
Hit, Link, Like and Share
How do these ‘new’ social activities central within the social web realte to the hit and link economy of the informational web? What creates engagement and how does this engagement organize the fabric of the web and sociality? And finally, what are the perspectives of a Like economy?
Read more about it in this paper!
3. Tango: focus group report
Andrew captains the ADM team [Puja, Ed, Scarlett Chen, Alice Chiu, Linda Li, Mee, Mika Huang and Leon Li] working on a TVC for Tango - a tough act to follow given the controversial but attention-grabbing success in the early 1990s of Tango Orangeman!
For our animatic project, our group was given the Tango brand. Above is the first draft of our concept. We did a short focus group to test the animatic and to see if the idea was clear. The findings from the focus group showed us that the concept of “Karma” was not clear for all, and this…
Guest Speaker: James Armstrong
“practical market research tools to discover what customers really want”
On the very first day of semester two, I am pleased to announce we have a guest speaker, James Armstrong. He is the Professional Market Intelligence Manager at Philips, and former Associate Director of Client research at top global marketing research firm, Taylor Nelson Sofres, is going to tell us about market research in practice.
Based in Amsterdam, James has been doing research from the client side for a number of years. In this session, he will be sharing his experiences and perspectives about market research, addressing particularly its pitfall in the attitude-behavior gap: that people don’t do what they say they will do!
This is particularly pertinent to the practice of communications research since advertisers are always desperate to find out what consumers think and what they will do in future. In practice, marketing research is a subtle “crystal-ball” art that follows no hard and fast rules and requires, believe it or not, as much creativity and quick thinking as it does rigor. Client market research has always had a bad rep among advertising agencies - James is going to offer a voice from the other side of the fence. Should be interesting!
Visual Research Workshop: Visual Diaries
Students have been keeping visual diaries - collecting images that are related to their research project or simply for inspiration. Using the traditional ol’ collage-style visual diary was to get everyone to engage with their ideas in a visceral way whilst playing the role of data-collector meant they have to pay more attention to images around them.
For today’s workshop, we got our visual diaries out in the MA Common Room and blew up some colour spreads. Here’s a sneak peak:
Photographs of visual diaries will also be up soon.
The Museum of Brands
Amongst all of the recruitment posters from WW1, one personally stood out for me. The majority followed a standard formula, but “Step into your place” seemed to have more thought behind it. The ad features a line of men, all from different backgrounds (doctors, farmers, judges, businessmen…
Red Bull: In Brief
Overview
The Product: ‘Red Bull’ is an energy drink. It is promoted as a ‘functional’ beverage which benefits both the body and mind.
The Brand: Red Bull, founded in 1987, is an Austrian company created by Dietrich Mateschitz. The brand now extends well beyond soft drinks. Red Bull…
New Media in Advertising: Blippar
For anyone with a smartphone or a tablet device, Blippar offers an interesting approach to viewing adverts or pretty much anything!
The concept it simple: download the application and when you see anything ‘blippable’ scan them with your smarphone and you the image will come to life with 3d animations and interactive features. As the official website describes: Blippar is a magical new way for your favourite brands to get exciting new messages, offers and experiences to you. Blipp to explore, experience and connect.
Tesco has been the first major brand to collaborate with the application, launching an AR (augmented reality) campaign. The campaign (part of tesco’s price crop) allows users to gain more infomation about current discounts, directions to the nearest store and other infoamtion the organisation thinks would be helpful to consumers.
There spare to me many benefits to this application, the ability to ‘update’ adverts by providing more information in real-time as and when it changes, and it certainly appeals over the ugly ‘QR Codes’ both aesthetically and in terms of user-friendliness.
But, how effective is this new technology? I decided to give it a test…
